UA Tools

Stop lying to yourself about acquisition costs. Calculate what you're really paying per customer by including hidden costs like agency fees, creative production, tools, and team allocation.

Think like a chess master. Score any major UA decision across 5 strategic dimensions: second-order effects, competitive response, time horizon, strategic fit, and reversibility.

Stop scaling the wrong thing. Diagnose your primary growth blocker across 4 categories: Creative, Funnel, Channel, and Operations. Find out what's really limiting your growth.

Stop prompting AI randomly. Generate structured prompts for ad creatives that actually work. Input your product, audience, and emotion—get ready-to-use prompts plus a human review checklist.

Stop burning money on retention campaigns that never break even. Calculate your payback period using retention rate improvements, incremental revenue, and costs. Know before you build.

When platform data lies about your economics. Compare what Meta/Google tell you vs. what your CRM actually shows. Calculate all 3 payback types and find the gap where money disappears.

Build a first-party data moat your competitors can't copy. Assess your data maturity across 5 dimensions, find out if you're Stage 1 (Dependent), Stage 2 (Hybrid), or Stage 3 (Independent).