Your Inputs
Percentage of users active on day 7
Percentage of users active on day 30
Additional revenue generated per retained user over 30 days
Total cost of retention initiative (platform, labor, incentives)
Number of users in the cohort being targeted
Formula Used:
Monthly Incremental Revenue = (Cohort × D30 Retention × Incr. Revenue per User)
Payback Period (months) = Campaign Cost ÷ Monthly Incremental Revenue
Recommendation based on payback <90 days (BUILD), 90-180 days (TEST), >180 days (SKIP)
Monthly Incremental Revenue = (Cohort × D30 Retention × Incr. Revenue per User)
Payback Period (months) = Campaign Cost ÷ Monthly Incremental Revenue
Recommendation based on payback <90 days (BUILD), 90-180 days (TEST), >180 days (SKIP)
Your Results
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Payback Period (Months)
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Payback Period (Days)
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Monthly Incremental Revenue
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Breakeven Month
-
-
Decision Thresholds
Build (Fast)
< 90 days
Test (Medium)
90-180 days
Skip (Slow)
> 180 days
Enter your inputs and click "Calculate Payback Period" to see results →