Find which channels are over-credited and where your budget is leaking
Enter each channel's attributed conversion share and budget share. The gap between them reveals over-attribution risk.
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See what each channel really costs when you include hidden expenses
Open True CAC Calculator →When a channel's attributed conversion share closely matches its budget share, it's suspiciously convenient — attribution is likely just reflecting your spend, not reality. Channels with high attributed share but where users have high intent (branded search, email) are "last click magnets" that intercept conversions other channels created. This audit flags those risks and recommends which incrementality test to run first.