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Budget Reallocation Calculator

Signal-based framework for knowing when and where to move your UA budget

◆ Your Channels

◆ Current Split vs. 70/20/10

Your current allocation

Recommended (70/20/10)

70%

20%

10%

Proven

Scaling

Experimental

◆ Diagnosis

◆ Channel Actions

$0

Reallocation opportunity (from channels with rising CPIs)